1. Don’t know why I’m blogging.
In their haste to start their blog,
newbie bloggers start cranking out
content without thinking about what they want to accomplish.
2. Don’t know who their audience is.
Blogging isn’t a personal journal. It’s a media platform that must attract a readership. Unless you’re a well-known personality, it’s difficult to build a following if you just write down your musings.
3. Don’t publish on a regular schedule.
Many bloggers jump headlong into the blogging pool and begin publishing.
They don’t think about the focus of
their posts or the type of information for which their readers are looking.
In the beginning, bloggers tend to
publish with great frequency and
gradually taper off as their enthusiasm fades. If you don’t stick to a regular timetable, then readers don’t know to look for your content.
4. Don’t have any branding.
Bloggers think that only big
companies need branding. They
believe that branding is expensive.
Ironically, the opposite is true. The
smaller you are, the more you need
branding to make your media entity look bigger.
5. Don’t do anything except sell, sell, sell.
Many businesses believe that just posting their promotional content on their blog will sell their offering.
6. Don’t create compelling content.
Writing me-too or recycled content
doesn’t help you to accomplish your blog goals since it’s not the quality information that your audience seeks.
7. Don’t optimize your blog for content consumption and
While blog architecture supports search, you must ensure that the information is easy to find and read.
8. Don’t provide additional distribution support.
Popular bloggers make it look so easy that newbie bloggers think that all they have to do is publish their content and readers will come flocking to their content. The reality is that you must build your audience.
9. Don’t support your blog with sufficient resources. Unfortunately, blogging has the image that it’s a low cost, easy to create form of content that miraculously just happens. While many small businesses and solopreneurs use blogging as their content marketing homebase, it requires regular effort or your blog just dies.
10. Don’t pay attention to blog metrics.
Take the time to examine your blog performance to determine what’s successful and what needs to be changed.
Blogging well takes hard work. By following these tips you can avoid the Top 10 mistakes bloggers make on your blog.
What other blogging mistakes do you see bloggers making without realizing it?